Observation 1: SaaS, cloud is the future and the now For the avoidance of confusion, Frame.io integrates with editors and VFX tools, and other components of the post-production workflow such as transcoding or storage, it does not replace them. The value proposition is bringing – and organization – shot content and in-process content from the production environment to the post-production environment, and then enabling efficient, collaborative work across the post-production team. In the parlance of the IABM DC Global Market Valuation Report (GMVR), Frame.io offers a production asset management (PAM) system with a bit of workflow orchestration. To level a common understanding, it is necessary to categorize what Frame.io sells.
FRAMEIO ADOBE FREE
Feel free to leave feedback in the comment section of this post, the associated post on Twitter or Linkedin, or to me personally (jstinehour Devoncroft com). We are welcoming of your individual perspective on how one might work out the valuation or any comment you would like to add to the discussion.
To spoil a takeaway from the latter part of this post: we do not have an explanation for the valuation level. Permit us a few observations and at least one rant.
We are at a loss to even cite a historical analog for such a deal (IBM buying Aspera? AWS buying Elemental?). A more than 15x cash-on-cash return on the aggregate amount of funding raised by Frame.io. It is remarkable for a business to achieve an all-cash $1 billion+ cash exit shortly after celebrating the sixth anniversary of its launch – and within the post-production technology sector. The deal is expected to close during Adobe’s fourth quarter (which begins in September). Last Thursday (8/19) Adobe announced its intention to acquire Frame.io, a video review and collaboration platform, in a $1,275,000,000.00 all-cash transaction.
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